Paid Short-Form Drama Platform: Enhancing Attribution Coverage and Data Visibility in Scenarios Lacking Device IDs
- 70%
- iOS Attribution Rate
- 95%
- Android Attribution Rate
- Refund Analysis
- Drama Data
- Decision Dashboard
- Refined Operations
Background
This client incubated an innovative business led by a Group VP, focusing on refined operations around drama monetization methods, requiring simultaneous solutions for attribution coverage and refund data analysis.
The Challenge
- Insufficient Device ID Acquisition:Unable to cover attribution for some iOS and Android version users.
- Difficulty in Refund Analysis:Drama refund data is scattered, and decision-makers lack a direct, unified entry point for viewing data.
The Solution
Key aspects of the solution disclosed in Gravity Engine's public case studies include:
- Enhance Attribution Coverage:Combine partial package fuzzy attribution, geolocation, and IP generalization to supplement scenarios with insufficient device IDs.
- Build Detail Dashboard:Construct a drama detail dashboard for decision-makers via meta-event integration and no-code SQL.
Results
The business value derived from these capabilities includes:
- Enhanced Coverage Capability:Public case disclosure reveals an iOS attribution rate of 70% and an Android attribution rate of 95%.
- Centralized Operational Analysis:Refund and drama data enter a unified dashboard, supporting continuous optimization.
Based on a publicly available Gravity Engine case study: View original case study
