Course conversion analytics, revenue measurement and lead-to-payment tracking
Lead-to-payment trackingMulti-category revenueCampaign automation
From click to lead, trial lesson and full-price course, conversions can take weeks.
Live courses, recorded courses and memberships generate revenue across separate systems.
Leads from each channel must be traced through trial lessons, payments and repeat purchases.
Course creatives need frequent updates and testing as performance changes.
Enrollment campaigns require daily bid, budget and creative updates across many accounts.
Leads, trial learners, paying students and returning students need different engagement strategies.
Connect more than 150 ad platforms and measure enrollment campaigns using click-through, view-through, and blended attribution. Send postbacks for leads, trial bookings and completions, course purchases, and repeat purchases.
Compare 150+ channels with consistent attribution.Optimize each stage with lead, trial, course purchase and repeat-purchase events.Switch between cumulative, click-time and event-time reporting.Combine revenue from live courses, recorded courses, and memberships to measure ROI and lifetime value. Follow students from first inquiry to repeat purchase. Use segmentation and 10+ analysis models, including funnels, retention, and A/B testing, to improve conversions.
Unify revenue across categories with multidimensional reporting.Explore individual journeys and high-value student behavior.Define metrics such as trial completion, course completion and repeat-purchase rates.Create campaigns across accounts and manage course creatives in one place. Track leads, conversions, and ROI, let AI adjust campaigns based on performance, and send scheduled reports to your team's collaboration tools.
Create campaigns across accounts to scale enrollment quickly.Track creative tags, linked courses, performance, and ad rejections.Automatically pause campaigns and adjust bids and budgets around the clock.Follow the enrollment workflow from integration and acquisition through lead reporting, funnel optimization, and student segmentation.
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