Ad performance and user behavior in one report

Bring advertising platform data and user behavior data together.

Core capabilities

Track more than 500 ad metrics and 1,000 user behavior metrics, from clicks and activations to in-app events and re-attribution.

Tagged metric catalog
Combine four dimension categories and eight metric tags to quickly find metrics in a comprehensive catalog.
Consistent measurement definitions
Analyze by click time, registration time or event time to align with platform billing and conversion definitions.
Connected event data
See acquisition metrics and in-app events in the same report.

Drill down by account, campaign, ad, creative, or placement. Data updates every minute.

Every campaign level
Break down performance by any combination of accounts, campaigns, ads, creatives, and placements.
Hierarchical drill-down
Nested pivot tables summarize each campaign level and expand to reveal detailed data in one click.

Reusable analysis templates for daily monitoring, pivot analysis and reporting.

Ready-to-use reports
Start with dimensions and metrics tailored to different app types and business scenarios.
Pivot-table drill-down
Drill down dynamically through campaign levels, with summaries at each level to compare performance and identify root causes.
Flexible table tools
Combine table tools to organize data, draw conclusions and share findings in a single report.

Schedule hourly reports so campaign teams can spot changes and adjust strategy quickly.

Flexible delivery schedules
Choose hourly, daily, weekly or monthly reports.
Multiple delivery channels
Deliver reports through email, DingTalk, Feishu and WeCom, individually or in combination.
Multiple report formats
Send the full data as an Excel file or an image for a quick visual summary.

Use ready-made dimensions and metrics based on the reporting workflows of hundreds of gaming, utility app, and short-form drama customers.

Report templates

Try Gravity Engine free for 14 days, with a dedicated advisor and 24/7 support.