Cross-channel attribution, revenue analysis and automated campaigns

Gravity Engine Growth solutions for utility apps

150+ connected channelsUnified revenue measurementMore efficient campaigns

Six growth challenges for utility apps

Complex revenue makes ROI harder to calculate

Utility apps can combine advertising, subscriptions and in-app purchases.

Why it’s challengingRevenue data is scattered across systems, making manual ROI calculations slow and unreliable.
    Multiple revenue models illustration

    Three engines for growth

    Attribution engine

    Connect 150+ channels, compare ROI consistently and optimize campaigns with custom event postbacks.

    • Compare 150+ media channels using consistent attribution.
    • Send postbacks for the events that matter to your campaigns.
    • Switch between cumulative, click-time and event-time views.

    Measurement engine

    Combine ad, subscription, and in-app purchase revenue. Use 10+ analysis models to measure ROI, estimate lifetime value, and explore user journeys.

    • Analyze multiple revenue models and dimensions.
    • Trace user journeys and identify valuable users.
    • Define metrics to analyze key events.

    Creative engine

    Manage campaigns and creative reviews across accounts, automate optimization, and send scheduled reports to your team's collaboration tools.

    • Create campaigns across multiple accounts and manage project assets.
    • Manage creative tags, reuse history and review status.
    • Automatically pause campaigns and adjust bids or budgets, with alerts in your team's collaboration tools.

    The utility app growth journey

    Integration → Acquisition → Revenue → Segmentation → Automated optimization.

    Growth analytics illustration

    See what Gravity Engine can do for your team

    Try Gravity Engine free for 14 days, with a dedicated advisor and 24/7 support.

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