Ad attribution

Measure conversions across channels and throughout the funnel, with customizable attribution and fraud prevention.

150+

Integrated ad channels

99.9%

Attribution accuracy

1000+

Enterprise customers

248ms

Average postback latency

Core capabilities

Track campaigns for more than 20 types of apps with attribution and postback integrations for over 150 ad platforms.

Deep integrations with leading platforms
Integrate new solutions such as Ocean Engine blended attribution and Tencent pre-attribution, keeping pace with platform updates.
Pre-registration attribution
Attribute pre-orders and sign-ups before launch, then see how many of those users convert afterward.
Attribution callbacks
Send attribution results and user behavior back to your own platform for unified analysis and campaign optimization.

Set attribution models and lookback windows for each platform to match how you run campaigns.

Deterministic and probabilistic attribution
Combine deterministic device-ID matching with probabilistic IP and user-agent matching.
Fraud prevention and cross-channel attribution
Block fraudulent traffic and use cross-platform click intervals to keep conversion reporting accurate.
Full-lifecycle attribution
Cover new acquisition and dormant-user reactivation to measure the incremental value of each campaign.

Send postbacks for activation, registration, purchases, Day 2 retention, and other key events to help ad platforms optimize campaigns.

Multiple postback models
Configure event and funnel models to match each platform’s postback rules.
Scenario-specific mappings
Configure postbacks for Tencent's SDK, Ocean Engine's open-loop campaigns, and other platform requirements.
Conditional postbacks for past events
Select users by advertising behavior and send key in-app advertising metrics back to platforms.

Create and manage tracking links for different channels and campaign goals to measure conversions and user behavior.

Tracking links

Try Gravity Engine free for 14 days, with a dedicated advisor and 24/7 support.