Attribution, analytics and operations for measurable growth

Gravity Engine Growth solutions for gaming

150+ connected channelsOne unified data platform

Five acquisition challenges facing gaming leaders

Five challenges that put pressure on margins for game publishers and acquisition teams.

CPI has risen 30–70% in three years

Global mobile-game CPI has risen about 58%. Acquisition costs in China can reach RMB 120 per iOS user and exceed RMB 200 for complex SLG/RPG titles.

Payback assumptions are under continuous pressure
LTV assumptions need regular reassessment

Three engines for growth

Attribution engine

Integrate the Gravity SDK once to connect 150+ channels, configure attribution and key event postbacks, and optimize ROI using eCPM tiers.

SDK integration covers WeChat, Douyin, Kuaishou, Bilibili, Alipay and TikTok.
Send postbacks for the events that matter to your campaigns.
Send eCPM tiers to Ocean Engine to optimize ROI.

Measurement engine

Analyze user-level ad revenue and eCPM tiers, connect acquisition and monetization, and explore events, retention, funnels and A/B tests.

Inspect ad revenue by placement, type and eCPM tier.
Analyze WeChat plugin 2.0 eCPM tiers.
Connect acquisition and monetization in multidimensional reports.

Creative engine

Manage campaigns and creatives across accounts, track review status, automate optimization, and send scheduled reports to your team's collaboration tools.

Create ads across accounts and manage project assets.
Manage creative tags, reuse history and review status.
Automatically pause campaigns and adjust bids or budgets, with alerts in your team's collaboration tools.