Shao Nian Ming Jiang: Ensuring Refined User Acquisition through Mapping Management and Data Isolation
- Mapping Management
- Data return strategy
- By account
- Paid project
- Colored sub-package
- Data Isolation
- Group export
- Performance accounting
Background
Shao Nian Ming Jiang shifted from app re-engagement to WeChat Mini-Games, with refined holiday operations bringing new demands for gift pack discounts and multi-project collaboration.
The Challenge
- Models Prone to Interference:New small-amount first-recharge holiday gift packs may interfere with already stable user acquisition ROI models.
- Difficulty in Accurately Measuring Performance:Data across multiple internal project teams cannot be fully separated, leaving a lack of clear basis for personnel performance evaluation.
The Solution
Key aspects of the solution disclosed in Gravity Engine's public case studies include:
- Refined data return:Use mapping management to configure data return strategies by account and paid project.
- Project data isolation:Use colored sub-packages to isolate project team and personnel data, and export performance groups with one click.
Results
The business value derived from these capabilities includes:
- More controllable model management:Different payment nodes can be configured independently according to business objectives.
- Clearer accounting boundaries:After isolating project and personnel data, it can be directly used for performance grouping.
Based on a publicly available Gravity Engine case study: View original case study
