Legend of Artifacts: Measuring Omni-channel Effectiveness with Standardized Integration and Cross-Account ROI
- Single SDK
- Standardized integration
- Long-tail channels
- Omni-channel media buying
- Cross-account
- Effectiveness measurement
- Full-time
- ROI Definition
Background
Legend of Artifacts operates in an omni-channel media buying scenario, with spend distributed across numerous accounts; the highly competitive category demands refined operations and more rigorous effectiveness measurement.
The Challenge
- Low channel integration efficiency:Full data integration development is slow, and integrating long-tail channels often leads to repeated pitfalls.
- Difficulty in cross-account measurement:Ad spend is distributed across hundreds or thousands of accounts, making unified comparison of effectiveness difficult.
The Solution
Key aspects of the solution disclosed in Gravity Engine's public case studies include:
- Single SDK standardized integration:Once integrated, it covers mini-game long-tail channels using standard capabilities.
- Unified ROI view:Supports multi-dimensional, cross-account, and full-time-scope metrics, supplemented by registration, consumption frequency, and cost value of the consuming audience.
Results
The business value derived from these capabilities includes:
- More efficient channel expansion:Standardized integration reduces repetitive development for each channel.
- More unified effectiveness metrics:Large-scale accounts can access the same set of ROI analysis views.
Based on a publicly available Gravity Engine case study: View original case study
